The maison inaugurates a new boutique in Wuhan
Damiani strengthens its positioning in China by opening a new store in Wuhan.
The new boutique is located inside the prestigious SKP department store in the elegant Wuchang district, one of the city’s most fascinating neighborhoods with its blend of history and innovation, mixed with a dynamic cultural scene. Grand and refined, the store is located in the section dedicated to important luxury brands and features elegant, bronzed furnishings predominantly in soft shades of beige, brown and sand. Inside, jewelry enthusiasts can discover and admire the Maison’s iconic collections, such as Belle Époque, Margherita, Mimosa, and the much-loved Bridal collection.
This new opening forms part of the Group’s strategic investment plan for China, a key market for the development of the Italian luxury industry, characterized by strong economic growth and the presence of an increasing large clientèle with a high purchasing power. Moreover, the new boutique provides further confirmation of the brand’s ongoing expansion, as evidenced by numerous recent openings in other key markets.
