Damiani Group invests in the Galleria Vittorio Emanuele II in Milan

Rocca 1794, the high-end luxury jewelry and watches chain owned by the DAMIANI Group, is opening a ROLEX flagship Boutique in Galleria Vittorio Emanuele II. Milan’s renowned architectural firm Citterio-Viel ACPV has been commissioned for this important project.  With the previous tenant having vacated the premises and the red tape dealt with, the Milan City…

1921 – 2021 ONE HUNDRED YEARS OF ART, BEAUTY AND MADE IN ITALY / III

In celebration of the Centennial, two new colours will enrich the company’s chromatic patrimony: CIPRIA PINK and RIO GREEN. The former expresses a sober elegance and relaxed refinement, lending lightness and grace to the glass creations, while the latter, characterised by balance, delicacy, and freshness, is particularly subtle, sophisticated, and warm. Both echo the unique…

MADE IN ITALY, STRATEGIC PARTNERSHIPS AND INNOVATION

Guido Grassi Damiani, president of the family group, tells the innovations learned from a year of pandemic and plans for the future: «We focus on China but also on Italian provincial cities» «The trend is better than we anticipated: we continue to be positive and very confident that after these months of global slowdown there…

Damiani expands with retail in Asia

The group opened in Shanghai the first store with Fosun 复 星, which is expected to expand the brand Salvini Jewels also in China, after the debut in Korea. Online sales quadrupled in 2020. And was also launched a diamond-embellished cover for Apple watch. Read the interview given by the President of the Damiani Group, Guido Grassi Damiani at MFFashion at…

Asian Expansion

“This new important opening is the first in our strategic plan targeting exponential growth in the Chinese market through the inauguration of more than ten DAMIANI flagship stores. This ambitious project is part of an expansion strategy centred around our new Joint Venture with the Fosun 复星 Group, one of Mainland China’s largest private conglomerates.…

Damiani strengthens its presence in the Russian market

The Italian Historical high-end jewelry brand, known around the world for its fine creations, establishes itself in the Russian market as a true spearhead of “Made in Italy” with enthusiasts, celebrities and collectors recognizing Damiani among the most iconic brands of Luxury. In the wake of the growth experienced, the Italian brand has decided to strengthen management…