The Maison opens three new boutiques in China
Damiani strengthens its positioning in China with the openings of new stores in Shanghai, Ningbo and Nanjing.
The Shanghai store is located in a high-visibility area on the ground floor of the prestigious Grand Gateway 66 complex, a benchmark for luxury shopping located in Xujiahui, one of the most important areas of the Chinese metropolis.
A populous port city in eastern China, crossed by the Yong River, the boutique in Ningbo is located within the Ningbo Hankyu Shopping Mall, one of the largest commercial facilities in the region. The store is positioned in an area dedicated to leading luxury jewelry and watchmaking brands.
Located close to major international brands, the Nanjing boutique is situated in the Nanjing International Financial Centre, an interesting complex that combines luxury retail spaces, offices and a five-star hotel, in the heart of the Nanjing Hexi Central Business District. Nanjing is eastern China’s second largest trading center, after Shanghai.
The three stores share a warm, refined atmosphere dominated by shades of white, champagne and brown, combined with elegant furnishings and fine fabrics that harmonize with the magnificent jewels of the brand’s most iconic collections, such as Belle Époque, Belle Époque Reel, Margherita and Mimosa.
In addition to confirming the brand’s expansion phase, these openings also form part of the Group’s strategic investment in distribution throughout Asia. In-fact, China is one of the largest markets in the world for the luxury sector and of fundamental importance for the growth of Italy’s first-rate manufacturing sector.
