The Maison participates in the leading international industry exhibition in the Middle East
Damiani participates in the 21st edition of Doha Jewellery and Watches Exhibition, in partnership with Ali Bin Ali, for the eighth time, as part of a strong expansion project in the Middle East.
The exhibition, which is the largest and most important in the region, takes place from 30 January to 5 February at the Doha Exhibition and Convention Centre.
For Damiani, attending such a prestigious event represents an excellent opportunity to bring Italian creativity and exquisite craftmanship to a mature market, made of discerning consumers fascinated by Italian quality and who share an idea of luxury linked to authenticity and exclusivity, just like Damiani.
In the beautiful space dedicated to the Maison, jewelry enthusiasts will be able to admire the brand’s iconic fine jewelry collections – such as modern Margherita, the feminine Mimosa, and the innovative Belle Epoque Reel collection – as well as a fascinating selection of stunning High Jewelry pieces from the 100 years anniversary.
Damiani was established in 1924 and has since remained faithful to its roots, relentlessly promoting the values of history, family, craftsmanship, creativity, passion and italianness. A guarantee of indisputable value, the Maison is synonymous with savoir faire assured by the exceptional skills of the goldsmiths of Valenza. Damiani has always resided in this town, designing and producing its jewellery right from the outset.
Last year the Maison celebrated indeed its 100th anniversary with an exclusive collection – some pieces from which will be showcased in Doha – and special events held in the most exclusive location worldwide. Italianness – perceived as a set of values, aesthetics, poetics, arts and crafts that define the spirit of Italy – was the narrative theme of the collection centred around the magnificent 100 High Jewelry masterpieces created by the Maison to mark this extraordinary milestone.
Damiani firmly believes in the Middle East’s potential, as demonstrated by the stores in the Dubai Mall, in Doha and in Kuwait City. The brand also has major development plans, that will lead to the opening of new boutiques in other strategic locations within the region, such as Manama (Bahrain), Riyadh (Saudi Arabia) and Abu Dhabi (United Arab Emirates).
