Rocca consolidates its leadership with a new opening in the Italian city of Reggio Calabria
The boutique, located in Corso Giuseppe Garibaldi 365/371, on the main artery of the historic centre, in the city’s elegant “living room”, occupies 250 square metres on two levels. The ground floor features large exhibition areas, with exclusive Damiani and Omega corners, and spaces dedicated to Salvini, Dodo and Pomellato jewels. Here, watch enthusiasts can also admire precious timepieces by brands such as Panerai, Hublot, TAG Heuer, Breitling, Baume&Mercier, Longines, Tissot and Gucci. The upper floor is dedicated to Montblanc and to the precious glass creations of Venini, the historic Murano-based glassmaker owned by the Damiani Group.
The store in Reggio Calabria is the first Rocca-operated boutique to open since the 2023 establishment of a new company between the Damiani Group and Scintille, a leading southern Italian jewelry company owned by the Mazzuca family, as part of a strategic operation aimed at strengthening Rocca’s leadership and supporting local partners.
Reggio Calabria, the region’s largest municipality in terms of population and its only metropolitan city, is of strategic importance in southern Italy from a cultural and economic point of view. It is home to the Regional Council and to the National Archaeological Museum of Reggio Calabria, with its famous Riace Bronzes. Moreover, it plays a central role in connecting the mainland to the islands.
With this new opening, Rocca strengthens its positioning as a benchmark for luxury jewels and timepieces in all the most exclusive shopping streets in Italy’s most famous cities, supporting the many virtuous companies operating locally in this sector.
