www.rocca1794.com wins the award in the Customer Care & CRM category
Rocca has received the 2024 NETCOMM AWARD for its website www.rocca1794.com. This acknowledgement rewards the retail chain’s innovative integration of its e-commerce and retail segments through rapid responses, personalised assistance, and seamless management of the online-offline customer transition experiences.
Part of the Damiani Group, Rocca has always stood out for its innovative management of customer relationships, the excellence of the international brands it distributes, the intrinsic value of the products offered, the efficiency of its assistance service, and the professionalism of its highly qualified staff, selected and trained to the highest standards. Rocca is Italy’s only high-end watch and jewelry chain and one of the few worldwide with widespread distribution in prestigious locations. The company is going through a period of strong expansion in Italy and abroad, increasingly becoming a point of reference not only for end customers, but also for the many virtuous realities in the sector.
Rocca intends to convey the key elements of its DNA also to an exclusive and discerning online clientele through strong integration between its CRM, Customer Service and e-commerce. The use of multiple contact channels, such as AI chatbots, Whatsapp, contact forms, email and telephone, accompanies customers through the entire Customer Journey, combining innovative tools and traditional models with dedicated stocks.
The award was presented to Andrea Ferrazzi, Head of Digital at the Damiani Group, and Fabrizio Giaccon, Director of Sales & Marketing at Rocca, during the award ceremony of the 13th edition of the Netcomm Award. The Netcomm project sets out to promote and reward the most innovative e-commerce sites across the country and is a true benchmark in the national and international e-commerce and digital retail fields. Netcomm – the Italian Digital Commerce Consortium – promotes e-commerce development and the digital evolution of businesses, generating value for the entire Italian economic system and for end consumers.
