La maison opens a new boutique in the capital of Lombardy
Damiani consolidates its presence in Milan, one of the most important fashion and luxury capitals in the world and a strategic financial hub.
A new prestigious Damiani boutique has opened at the entrance of Via Montenapoleone, situated on the corner with Corso Matteotti. This area enjoys an extremely high footfall and is becoming of increasing interest to major international brands, transforming into a real centre of luxury, as evidenced by the many new and exclusive openings. Damiani’s new boutique is located in a particularly strategic corner of the area, which is set to become an important international hub for High Jewelry.
The new two-storey boutique features large spaces dominated by a harmonious blend of gold, beige and brown, the brand’s iconic colour. Rounded furnishings and rich fabrics characterise the refined interiors.
2025 will be of fundamental importance for the Damiani Group, which is set to further consolidate its position in the city. In the exclusive setting of Galleria Vittorio Emanuele, where the Group already manages the Rolex flagship store, two other stores – one in collaboration with the high-end watch brand Panerai – along with the new Damiani showroom will be inaugurated. The historic glassmaker Venini will also see further expansion with a new flagship store in the San Babila/Durini area, at the heart of Milan’s design district.
This strategy offers yet further confirmation of the Group’s strength and of its excellent performance both at a national and international level, as demonstrated by the numerous new store openings in the most prestigious locations across the world.
