The Damiani Group acquires a majority share in the Italian top retailer “Damiano Parati”
The Damiani Group has announced the establishment of a new company under the Rocca label for the distribution of high-end jewelry and watches alongside “Damiano Parati”, a leading family-run business with prestigious jewelry stores in central Italy. The operation foresees the majority of the company to be held by the Damiani Group, while the Parati family will continue working in the area it has been operating in for decades.
Ten Parati boutiques – including flagship and multi-brand stores – will join the Rocca network. Alongside the jewels of the Damiani and Salvini brands, these boutiques will showcase precious creations by other world-class luxury brands, including Hublot, TAG Heuer®, Chanel, Pomellato, Dodo, Chaumet, Breiting, Baume & Mercier and many others.
The operation represents a crucial new phase in the expansion strategy of Rocca, the only high-end jewelry and watch chain in Italy. In addition to significantly increasing its boutiques in Italy – which will exceed forty – the new Rocca stores will be located in some of the best-known and most important areas of central Italy, such as Florence’s famous Ponte Vecchio, the exclusive town of Porto Cervo (where Rocca and Damiani are already present), Perugia, Siena and Arezzo.
The prestigious chain is undergoing a period of considerable growth, with important openings in Italy and abroad – such as Rocca Rolex in Milan’s Galleria Vittorio Emanuele II, Rocca Cartier at Rome Fiumicino airport, Rocca Panerai and Rocca Venini in Bologna. Moreover, further new stores are being opened in Saudi Arabia and South Korea.
Rocca also confirms its role as a point of reference for local virtuous companies in its sector, which are widespread across Italy and often still owned by their founding families, who wish to remain competitive on the market. The Damiani Group’s objective is to support these businesses by sharing its expertise as a structured, professionally-managed group, with the aim of growing together, as demonstrated by operations involving the top retailers “Scintille” in Calabria, “Bruno Maria Zimmitti 1858” in Sicily and “Floris Coroneo” in Sardinia.
